ABOUT US
Our Story,
Our Purpose
A proudly female-owned South African logistics company, delivering reliable transport and logistics solutions since 2020.
Our Story
Built on Trust. Driven by Performance.
Sallara (Pty) Ltd is a proudly female-owned South African logistics company established in 2020. Founded with a clear vision to deliver reliable, efficient, and professional logistics solutions, the company has grown into a trusted provider of transport, lifting, waste management, and specialised logistics services across South Africa and beyond.
In March 2026, Phoenix Group SA officially rebranded as Sallara (Pty) Ltd. While the name evolved, the ownership, leadership, team, and commitment to service excellence remained unchanged. Today, Sallara continues to build on the reputation, relationships, and operational expertise established since the company’s founding.
The company provides comprehensive transport, logistics, crane hire, abnormal load, and waste management solutions, supported by a dedicated team focused on reliability, efficiency, and customer service.
0%
0
Years in Operation
0
Fleet Vehicles
0
Core Services
Certifications & Compliance
Committed to Safety, Compliance & Excellence
Sallara is committed to maintaining the highest standards of safety, compliance, professionalism, and operational excellence. Through responsible business practices, industry compliance, and ongoing investment in training and systems, we strive to deliver reliable services while meeting the requirements of our clients, regulatory bodies, and industry stakeholders.
B-BBEE Certified
Sallara holds a Level One B-BBEE certification, 100% Black Owned.
Health & Safety
Our Health and Safety file scores 100% at Eskom.
Transport Permits
Fully permitted, including Harbour permits and Eskom transport compliance.
Insured & Covered
Comprehensive Goods in Transit and Public Liability insurance in place.
Our Story
The Sallara Journey
We went from being an import and export business to a fully equipped long-haul and abnormal transport company with a range of different fleet models, including serving the City of Johannesburg with compactor trucks.
- Significant contracts awarded: Eskom Transport, Nebula Transport
- Key achievement: Awarded the Eskom Contract for another 3 years
- Business growth: Now operates its own low bed trailers
- Future growth plans: To grow bigger in the abnormal industry
- Founded: 2020
- Rebranded: March 2026, from Phoenix Group SA to Sallara (Pty) Ltd
Vision
To be the leading logistics and transport service provider in Africa, renowned for our commitment to excellence, empowerment, and sustainable growth.
Mission
To deliver innovative, reliable, and cost-effective logistics solutions that contribute to the success of our clients across local, regional, and international markets. We aim to uplift the communities we serve, promote diversity, and set new standards within the logistics industry.
Our Values
Everything we do is guided by the principles that define how we work, every day, for every client.
Reliability
Delivering on time, every time, so our clients can depend on us.
Efficiency
Streamlined operations that keep goods moving without delay.
Professionalism
A skilled, disciplined team representing Sallara at every touchpoint.
Integrity
Doing business honestly, transparently, and with accountability.
Service Excellence
Going beyond expectations on every job, every route, every time.
Driven by Leadership
Meet Melissa Sall
Founded by Melissa Sall, Sallara continues to operate under hands-on leadership focused on reliability, accountability, and service excellence.
As an owner-managed business, Sallara prides itself on building long-term client relationships, maintaining high operational standards, and creating opportunities for sustainable growth within the logistics sector.
“At the heart of every successful business are people, purpose, and integrity. My vision has always been to build more than a company, I strive to build a culture of excellence, trust, and opportunity.
As a leader, I believe in serving with humility, leading by example, and empowering those around me to reach their full potential. Every challenge is an opportunity to grow, innovate, and become stronger together.”